Dynamic CRM technology solutions
A top 5 US insurance company was looking to create predictive audience segments for future targeting of home, automobile and life insurance policies.
Creation of a safe harbour data environment for advanced predictive modeling using multiple data sets.
We created a 3rd party hosted safe harbour environment that can both digest and analyze multiple data parameters
We aggregated multiple data sets into this environment, including purchase, search, behavioral, census, digital cookie based, location, and survey based data
We anonymized all data from any Personally Identified Information and modelled relevant parts to adhere to all privacy regulations
We modelled behaviors against relevant objective functions to identify behavioral predictors in future behaviors
We created segmented audience groups based on likelihood of exhibiting future desired behaviors based on given past behaviors and data.
In addition to serving as the command center for all marketing and sales operations, the system monitored, tracked and initiated actionable recommendations for optimization in real time.
A year after implementation, operational margins increased by 18%.
Additionally, sales increased by 24% and ROI by 31%
The average marketing campaign went from an ROI of 2.8:1 to 4.3:1 within an 18 month period.