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Dup: Dynamic CRM technology solutions

Τι είναι η «Ζώνη Άνεσης»? Μας κάνει περισσότερο καλό, ή κακό?

O Bill Eckstrom δηλώνει μεταξύ άλλων επιχειρηματίας, ποδηλάτης,
φοιτητής, σύζυγος, πατέρας. Είναι φιλάνθρωπος, αλλά αυτό δεν το
δηλώνει. Το πρωταρχικό του πάθος μπορεί να δηλωθεί με μία λέξη:
Ανάπτυξη. Τον ενδιαφέρει πώς οι Coaches, οι Ηγέτες και οι Διευθυντές
επηρεάζουν την ανάπτυξη και την απόδοση των ατόμων και των
ομάδων. Μαθαίνοντας από την προσωπική του διαδρομή και τις
εμπειρίες του, ο Eckstrom εστιάζει στην παγίδα που ονομάζεται Ζώνη
Άνεσης (Comfort Zone) και υποστηρίζει ότι μπορεί εύκολα να μας
καταστρέψει τη ζωή:

https://www.ecsellinstitute.com/sales-coaching-blog/tedx-talk-why-comfort-will-ruin-your-life-transcript

 

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Dynamic CRM technology solutions

Dynamic CRM technology solutions

Challenge:

A top 5 US insurance company was looking to create predictive audience segments for future targeting of home, automobile and life insurance policies.

Solution:

Creation of a safe harbour data environment for advanced predictive modeling using multiple data sets.

  • We created a 3rd party hosted safe harbour environment that can both digest and analyze multiple data parameters

  • We aggregated multiple data sets into this environment, including purchase, search, behavioral, census, digital cookie based, location, and survey based data

  • We anonymized all data from any Personally Identified Information and modelled relevant parts to adhere to all privacy regulations

  • We modelled behaviors against relevant objective functions to identify behavioral predictors in future behaviors

  • We created segmented audience groups based on likelihood of exhibiting future desired behaviors based on given past behaviors and data.

Results:

In addition to serving as the command center for all marketing and sales operations, the system monitored, tracked and initiated actionable recommendations for optimization in real time.

  • A year after implementation, operational margins increased by 18%.

  • Additionally, sales increased by 24% and ROI by 31%

  • The average marketing campaign went from an ROI of 2.8:1 to 4.3:1 within an 18 month period.